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Pensacola Amusement is considering two types of ticket desig…

Posted byAnonymous February 8, 2024February 8, 2024

Questions

Pensаcоlа Amusement is cоnsidering twо types of ticket designs: silver or gold. The mаrketing manager believes there is a 40% probability of a good market and a 30% probability of a fair market. The demand forecasts and revenues per ticket are in Figure 2 and Table 1. Figure 2. Pensacola Amusement Ticket Design Decision Tree Table 1. Pensacola Amusement Ticket Forecasts and Revenues Design Good Market Forecast Good Market Revenue/ticket Fair Market Forecast Fair Market Revenue/ticket Poor Market Forecast Poor Market Revenue/ticket Silver 1,390 tickets $10/ticket 1,240 tickets $10/ticket 1,080 tickets $10/ticket Gold 960 tickets $15/ticket 800 tickets $15/ticket 700 tickets $15/ticket a) Using Table 1, the silver ticket revenue forecast for a good market is [S3GoodRevenue].  b) Using Table 1, the silver ticket revenue forecast for a fair market is [S3FairRevenue].  c) Using Table 1, the silver ticket revenue forecast for a poor market is [S3PoorRevenue].  d) Using Table 1, the total expected silver ticket revenue is [EMV3S].  e) Using Table 1, the gold ticket revenue forecast for a good market is [G4GoodRevenue].  f) Using Table 1, the gold ticket revenue forecast for a fair market is [G4FairRevenue].  g) Using Table 1, the gold ticket revenue forecast for a poor market is [G4PoorRevenue].  h) Using Table 1, the total expected gold ticket revenue is [EMV4G].  i) Using Table 1, the recommended ticket design based on decision tree analysis is [DTA3]:

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Tags: Accounting, Basic, qmb,

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