The perceptiоn аnd envirоnment оf gyms hаs evolved over the pаst few decades. While some male-focused boxing and weight lifting gyms still exist, most workout facilities today are much broader in focus and include dressing rooms, equipment, and classes for everyone. One organization, though has carved out a niche for itself by focusing on women. Curves specializes in serving the female market. It spears Curves' primary segmentation approach is based on: