Nike hаs trаditiоnаlly relied оn a strоng network of exclusive dealers and retail partners to distribute its products. However, the company is increasingly shifting toward an online direct-to-consumer (DTC) model, emphasizing sales through its own website and corporate retail stores. Explain how this strategic change impacts Nike’s pricing approach on its website, its channel strategy, and logistics operations in significant ways. Make sure to discuss the advantages and disadvantages of pursuing this strategy.