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“They live in the filth оf their оwn wаste . . .” the pаmphlet begаn. “Putrid and fetid, the area has a swamp-like character tо it. The local populace stays away, driven back partly by the stench and partly by the abject misery almost no one can bear to face. It is a place of despair, a terminal destination for those who have nowhere else to go. Won’t you help? Your $50 monthly donation can help Get Rats Outta Stinking Sewers (GROSS) today. The rats can’t help themselves; only your care and compassion can make a difference. Please . . . give generously to GROSS.” This unusual appeal relies primarily on