LumаGlоw Rаdiаnt Defense Day Serum is a breakthrоugh SPF 30 fоrmula that combines broad-spectrum sun protection with advanced antioxidants and peptides. This weightless, fast-absorbing serum defends against environmental damage while visibly improving skin texture and tone. Designed for daily use under makeup or alone, Radiant Defense delivers clinical-level protection with the elegance of a luxury serum. Launch Parameters: Target Market:0 million women aged 25 to 54 in California who regularly use daytime skincare products Campaign Launch: August 15, 2026 Product Launch Date: September 30, 2026 Expected Awareness by Launch: 70% of the target market Expected ACV by Launch: 80% Trial Rate: 60% of aware consumers will try 1 unit by December 31, 2026 (introductory period) Repeat Purchase Pattern: Starting January 1, 2027, 75% of total 2027 unit sales will come from repeat buyers who tried the product during the introductory period Units per Repeat Buyer: Each repeat buyer is expected to purchase 5 units during 2027 Price to Trade: $38.00 per unit Forecast Timeline: Introductory Period: September 30, 2026 – December 31, 2026 (trial volume) Repeat Period: January 1, 2027 – December 31, 2027 (repeat volume) Total Forecast Period: September 30, 2026 – December 31, 2027 Answer the following (show your work): How many women ages 25–54 in California are expected to be aware of Radiant Defense by the launch date (September 30, 2026)? What is the forecasted trial volume in units during the introductory period (Sept 30–Dec 31, 2026)? What is the forecasted repeat volume in units for 2027? What is the total forecasted volume (trial + repeat) in units from launch (Sept 30, 2026) through December 31, 2027? Given the price to the trade ($38.00), what is the total forecasted sales volume in dollars for the same period?
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