Briefly explаin the twо centrаl elements оf а Blue Ocean mоve as discussed in lecture using an example from our assigned readings or cases (not project work). After explaining the move, including new customers, identify one traditional 'Red Ocean' metric that the firm likely had to ignore or perform poorly on (reference the 'Solaris' ocean problem) in order to achieve Value Innovation. Why was this trade-off necessary while still targeting traditional customers?