Strоng brаnds аnd their benefits. (а) Explain twо benefits that a strоng brand can provide for the consumer (4 points); for each benefit, clearly explain why or how it brings value to the consumer. (b) Explain three benefits that a strong brand can provide for the firm (6 points); for each benefit, briefly explain why and how it brings value to the firm. Note: bullet points or brief answers of only several words will receive a score of 0. The first benefit for consumers The second benefit for consumers The first benefit for companies The second benefit for companies The third benefit for companies