Cаse Scenаriо A — QuikBite Regiоnаl ExpansiоnQuikBite is a regional fast-food chain operating 80 locations across the Midwest. The CEO is weighing expansion into three new cities while simultaneously launching a plant-based menu line. Market research indicates that 67% of urban consumers aged 18–34 express interest in plant-based options, versus 34% of suburban consumers aged 35–54. The plant-based line would raise operating costs by about 18%, and regional supplier capacity for plant-based ingredients is limited. Labor markets in the three target cities are tight, with wages rising roughly 8% year-over-year. An environmental advocacy group has proposed a co-branding partnership, and two national competitors have just entered one of the three target markets. The CFO has modeled two scenarios: (A) expansion with the plant-based line and (B) expansion without it.To strengthen the evidence base before deciding, QuikBite should give highest priority to obtaining: