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Author Archives: Anonymous

So many of us have “performance personas” (or performance id…

So many of us have “performance personas” (or performance identities) in which our performance (public) identities differ from our personal (private) identities. Take some time to think through who you are publicly versus privately. Then, write a 2-paragraph response to thefollowing question: Who are you when you perform, and is that the same person you are when you don’t? Your response should take into consideration and address the following: What similarities exist between your public persona vs. private self? What are the most significant differences? What accounts for those differences?

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What is a customer sweet spot?

What is a customer sweet spot?

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What is the central question for a customer sweet-spot progr…

What is the central question for a customer sweet-spot program?

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What is the strongest evidence that an idea has become a mus…

What is the strongest evidence that an idea has become a must-have?

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Which sequence matches the benefit ladder used in the slides…

Which sequence matches the benefit ladder used in the slides?

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Which is one way managers can discover deeper customer benef…

Which is one way managers can discover deeper customer benefits?

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When should an innovation receive its own brand?

When should an innovation receive its own brand?

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Which three parts make up the shared-interest model in the s…

Which three parts make up the shared-interest model in the slides?

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Which list contains the five types of branded differentiator…

Which list contains the five types of branded differentiators presented in the slides?

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How is framing different from positioning?

How is framing different from positioning?

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