How does light inform a plant of proximity to neighbors?  What light sensor is doing it? 

There are three weird seedlings in a mutagenized population. Seedling 1.  Long hypocotyl in blue ligth compared to control. Seedling 2.  Long hypocotyl in  far-red light, compared to control.Seedling 3.  Long hypocotyl in  red light compared to control. What light sensors are mutated in each seedling?  How do you think it would affect flowering in Arabidopsis? 

How is the shade of a dark shade cloth different from the shade of leaves, both in fluence rate and spectrum? 

What is the External Coincidence Model, and how does it control flowering? 

Choose one product or brand you frequently purchase that you feel reflects your personal identity or values Part A: Identify one Terminal Value (e.g., happiness, freedom, social recognition) you satisfy through this product, and trace the chain back to one specific Product Attribute that supports it. Part B: Briefly state one specific personality trait discussed in class  in CH14 (e.g., Need for Uniqueness, dogmatics Optimal Stimulation Level, etc) that influences your decision to purchase this brand over an alternative.

In recent years we have seen an increase in companies that pursue social and environmental missions. Is purpose marketing equally effective for all firms? Provide a reasoned argument and through specific examples identify at least two firm characteristics (such as product type, customer base, price sensitivity, etc) that reduce its effectiveness.

What is the “tipping point” or “critical mass” of innovation adoption?

In class we learned about  “conspicuous consumption” and “compensatory consumption” . Can you identify a specific purchase you, friends, acquaintances or your family have made that might fall into each of these categories? Explain how social class or current life circumstances played a role in that decision. Please make sure to identify which example is conspicuous consumption, and which one is compensatory consumption. 

Some arbovirus-mosquito systems may have more than one vector.  Which of the following would NOT support adding a second vector to a model of the arbovirus transmission dynamics?

When choosing a compartmental or agent-based model to study a particular question in a mosquito-borne pathogen system, which of the following is a key deciding factor?