A violin repair technician’s site gets 300 visitors a month,…
A violin repair technician’s site gets 300 visitors a month, 2% of them book a repair, and each booking is worth $50. He has one week to spend on one of two projects: getting 60 more visitors at that same 2% rate, or making changes that raise his conversion rate to 4%. Working out the dollar gain from each, which project pays off more?
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