A pharmaceutical manufacturer offers monetary incentives to its sales representatives to promote a new drug to the medical professionals in their respective geographic territories. This is an example of a ________ strategy.

Which of the following is most likely true about digital marketing?

In a company’s total promotion mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

Which of the following statements is true of salespeople?

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in the United States and other countries. So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) ________ strategy to market its product.

Surf’s Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during the month of May. This is an example of which promotion mix element?

________ might appear anywhere on an Internet user’s screen when a user is browsing through an article, and they are often related to the information being viewed.

In a promotion mix, ________ occurs when a firm’s sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.

A value-returning function has a(n) ________ statement that sends a value back to the part of the program that called it.