Pedro develops a business in which he takes the excess suppl…
Pedro develops a business in which he takes the excess supply of scrap medal from certain manufacturers and sells these scraps to other manufactures that use them for their products. This approach of using excess supply to meet demand elsewhere best aligns with which customer segment?
Read DetailsWe discussed biomimicry as an example of one type of creativ…
We discussed biomimicry as an example of one type of creativity (i.e., mimicking biology to adopt functions found in nature). For example, in 1941, Swiss engineer George de Mestral examined thistles/burrs stuck to his dog’s fur and his clothes under a microscope. He saw tiny natural hooks gripping the fur and fabric, inspiring him to invent what has become Velcro. Which creative strategy does this best align with?
Read DetailsIn the early 2000s, Southwest Airlines introduced budget-fri…
In the early 2000s, Southwest Airlines introduced budget-friendly pricing models, which forced traditional carriers like American Airlines (and the others) to lower their prices to remain competitive. Such “races to the bottom” of pricing among an industry’s players best reflects which of Porter’s Five Forces?
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