A company argues that a new product is sustainable because it provides affordable benefits to consumers today. However, producing it requires extracting a scarce resource at a rate that may leave much less available for people several decades from now. Which principle of sustainable development is MOST directly being overlooked?
Read DetailsPlease write a short answer to the following question. This is not an essay. Be concise, but please state your answers clearly. UMD wants students to bring reusable water bottles instead of buying disposable plastic bottles. Most students say reducing plastic waste is important, but reusable bottle use is still inconsistent. Students give reasons such as forgetting their bottle, convenience, doubting one person makes a difference, and not knowing how much waste they would prevent. A. Identify three different SHIFT factors or barriers relevant to this situation and explain how each affects behavior. (6 points) B. For each factor, recommend one specific action UMD could take and explain why it should work according to the SHIFT article. (6 points) C. Apply one additional idea from the SHIFT article beyond simply defining S-H-I-F-T to improve the overall strategy. (4 points) D. Using concepts from sustainability marketing, recommend two additional strategic actions UMD should take to make the reusable-bottle initiative more effective and sustainable over time. Explain why each action fits. (8 points)
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