Open your Quality Sweaters (break-even) workbook and set the…
Open your Quality Sweaters (break-even) workbook and set the BASE inputs: fixed cost of printing $20,000; variable cost of printing and mailing $0.25; number mailed 100,000; average order $40; variable cost per order $32.20; response rate 8%. (Check: profit shows $17,400.) Change ONLY this input: variable cost per order = $30.00. What response rate makes profit exactly $0? Enter a percent with two decimals and no % sign. Example: if Excel shows 5.77% or 0.0577, enter 5.77. If your cell shows a rounded value such as 6%, add decimals first (Home, Increase Decimal).
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