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I understand that this is an online course and thus requires basic knowledge of the use of office suite programs (like Word or Works), the internet, and email. This course is not designed for those with little or no computer experience.

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Renato usually does not spend much time selecting gifts. However, when choosing a fountain pen for his uncle’s birthday this year, he visited several stores and spent a lot of time asking the sales staff about the different features of the pen before making his purchase. Which type of involvement does this scenario best illustrate? 

Which of the following is involved in defining the sales goals of the sales force?

Which statement is true of the developing and proposing solutions step in the personal selling process?

Which strategy for managing a brand name is useful when a company plans to enter a foreign market with mainly one product and the brand name doesn’t have negative connotations in any local markets?

Golden Flake, a food manufacturing company, markets its potato chips and snack foods. As its consumers are well aware of the uses of potato chips, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Golden Flake’s potato chips instead of other brands of potato chips. In this scenario, Golden Flake must employ which of the following type of promotion?

Taylor’s Bakery sells cupcakes to coffee shops and restaurants. The company strives to increase its market share in terms of the revenue generated. This illustrates which type of pricing objective?

Nova Inc. is a company that sells women’s accessories. It recently shut down its physical store and is now operating as an app-based store. The app allows users to access the store’s products anytime and anywhere using their cell phones, and it also has features that allows users to compare the prices of similar products across different online stores. This scenario exemplifies which of the following?