List and describe four (4) key fundamentals of a successful media pitch. Provide proper detail. Number each part.  DO NOT COPY and PASTE. This should be your own words and should be related to what is found in the textbook.

________ is a major challenge when writing for a listener.

Which of the following does NOT conform to the rules of writing Internet news releases?

For public relations writers, editing is ________.

Which of the following is a main trait needed to be an effective public relations writer?

Should public relations practitioners include attachments when sending a news release to a journalist?

Of the following items, which one should a professional news release NOT include?

Seitel’s four-part formula for writers tells us to ________.

Motivating prospective customers to action describes what ________ is effective at doing.

Which of the following should NOT be part of what public relations practitioners do in an integrated marketing communications project or campaign?