Procter & Gamble has nearly 100 brands of consumer package goods.  These are organized into many different groups, including Baby, Family & Feminine Care, Beauty, and Fabric & Home Care.  Each of these groups has several products.  All of the Procter & Gamble brands together are Procter & Gamble’s:

Sales promotion that appeals to marketing intermediaries rather than consumers is called:

Marriott Vacation Club operates time share vacation properties across the world and employs sales representatives to contact potential buyers to offer a complimentary two or three day stay at one of their locations. Initial contact is made by telephone and Marriott targets high income families with kids or empty nesters who enjoy traveling. Once a consumer visits the Marriott Vacation property, they attend a property tour and meeting with a vacation consultant who presents the opportunity of purchasing a time share as well as the benefits of owning a Marriott time share. What type of sales channel is Marriott Vacation Club utilizing once customers visit the property and experience a personal presentation?

Imani enjoys shopping at Costco especially close to lunch or dinner because she can often try a variety of different products such as dips, cheese, beverages, and crackers. Costco is using _______ as a type of consumer-oriented sales promotion.

Which indicates high IMFs in a liquid?

Brands which can differentiate themselves from competitors by features, quality, or service are able to:

Firms expect each of their products to:

Well, this is frustrating! Six months ago, you decided to attract more customers to your gas station/mini-mart by offering all snacks, candy, and beverages for 50% off. When you checked your finances three months ago, you could see a noticeable uptick in business. Having achieved your goal, you then discontinued the snack specials, and you’ve just discovered that business has dropped off so much that you’re earning even less than when you started! What do you think went wrong?

Javier is the business manager at his college.  In his role, Javier makes a lot of business decisions.  Javier has installed a vending machine in a dorm for soft drinks.  The machine rents for $200 a month and the electrical use is minimal.  Javier buys soft drinks for $.25 each and charges $.75 each from the vending machine.  Currently, the machine has a sales volume of 400 cans a month.  Javier thinks lowering the price to $.60 each will increase sales by 100 cans a month.  What affect will this have on profit or loss?

When comparing water to carbon dioxide, which is expected to have the higher vapor pressure and why?