Providing extra amenities to differentiate and support high-priced products is referred to as ________ pricing.  

Which of the following is an example of a horizontal conflict in a distribution channel?

An independent logistics provider that performs all of the functions required to get a client’s product to market is known as a third-party logistics (3PL) provider.

When a seller requires that only certain dealers carry its products, its strategy is known as ________.

 Some companies deemphasize price and use other marketing mix tools to create non-price positions in the marketplace.  

Wilkinson & Company sells plumbing supplies across the United States. Wilkinson uses Chicago as its central location for determining freight costs regardless of the city from which products are actually shipped. For example, a Dallas customer pays the freight cost from Chicago to Dallas even if the goods are shipped from Dallas. Wilkinson most likely uses ________ pricing.  

Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate “passion to serve” and they go through four weeks of customer loyalty training. This is referred to as ________ marketing.  

Which of the following is true of a vertical marketing system?

 The National Tree Company offers resellers half-price reductions on artificial Christmas trees if they purchase them in July. This is an example of a ________.  

A segment is more attractive if it is easy for new competitors to enter the market.