A school cafeteria manager places fruits and vegetables at the beginning of the line and desserts at the end, hoping students will choose healthier options. Based on what we covered in class, this example demonstrates:

Sophia is choosing between three laptops: $500 (low quality) $900 (moderate quality) $1,800 (high quality) She chooses the $900 option because it feels like a “safe middle choice.” Which concept explains her decision?

Which of the following is CORRECT regarding perceived risk?

Which of the following is CORRECT about the value equation?

Which of the following statements about Weber’s Law is INCORRECT?

A consumer ignores calorie information when choosing a dessert. Which concept does this BEST illustrate?

Emma is choosing between two wines. One costs $8 and the other costs $35. Without knowing much about wine, she assumes the $35 wine must taste better and chooses it. Which concept best explains Emma’s decision?

A consumer buys a product simply because it is labeled “Limited Edition” without evaluating its actual quality. This reflects:

A company pre-selects the “premium plan” when customers sign up, requiring them to actively switch if they want a cheaper option. Many customers keep the premium plan simply because it is pre-selected. Which concept explains this behavior?

In the video explaining cognitive dissonance, participants were asked to perform a boring task and then tell another person it was enjoyable. Some were paid $1, while others were paid $20. Which of the following is CORRECT?