A nail salon owner gives her AI assistant full ability to edit her website but never loads any skill for judging design. It makes changes quickly and states each one with total confidence. What should she expect from the results?

A boutique owner sells directly through her own online checkout and wants to know what makes customers hesitate right before buying, without asking anyone directly. What existing resource already answers this for online sellers?

A handyman is trying to decide whether “visitors trust me more after reading my About page” should go on his list of tracked conversions. What’s the right way to evaluate that idea?

A vintage furniture flipper builds a beautiful website but only saves the files on her own laptop, never publishing them anywhere. What can Google, a stranger, or any measurement tool in this course actually do with it?

An emergency garage door repair company is debating whether to make visitors fill out a long form before someone calls them back, or just show a phone number they can tap immediately. Given how urgent this kind of problem usually feels to a visitor, which is the better choice?

A locksmith’s page has a “Call now” button, a “Join our mailing list” button, a “Follow us” link, and a “Read our blog” link, all given equal weight near the top. What problem does this create for a visitor?

A bakery owner isn’t sure how to write a promise that sounds specific instead of like a generic slogan. What does the raw material for that come from?

A yoga studio owner is deciding between showing one membership price or three tiers side by side. Why might three tiers help the middle option look more reasonable?

A personal trainer’s page says he “helps everyone reach their goals.” What is the actual effect of wording it this broadly?

A freelance illustrator wants visitors to see her as a real expert before ever asking them to pay for anything. Which standard way for a site to convert a visitor best fits that goal?