In the Crisis Communication video, the speaker uses the exam…
In the Crisis Communication video, the speaker uses the example of the BP oil spill and describes a number of things they did correctly. One of them was taking the time to do a major, revised ad campaign that pointed out other oil company spills and that this was BP’s first and only.
Read DetailsAds in the patent medicine era frequently drew connections b…
Ads in the patent medicine era frequently drew connections between “unfeminine” behaviors — education, the desire for a career, the demand for social equality, for example — and physical sickness, implicating the dangers of those behaviors and promoting traditional marriage and domestic life.
Read DetailsObesity is a significant problem in today’s young children….
Obesity is a significant problem in today’s young children. They are often referred to as the “Supersize Generation.” Research reveals that obesity during childhood and adolescence poses a number of risks that include all of the following EXCEPT:
Read Details