A business marketer normally deals with far fewer buyers than a consumer marketer.

 GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights. After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the ________ stage of the business buying decision process.  

Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe.

One reason demographic variables are the most popular bases for segmenting customer groups is because they ________.

For market segments to be beneficial for companies, they must be measurable.

Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?

Technology is a way of life for ________, the largest generational group.

A practice called ________ allows marketers to use online data to target ads and offers to specific customers.

Which of the following best describes the value chain of a company?

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?