QUESTION SET 5: Answer TWO of the following 4 questions (2pts each, 4 total). Be sure which questions you are answering  You can answer 2 additional questions for a possible 4 extra credit points. What is the difference between a positive and negative motivator? Provide a specific example (that was NOT used in class) of each The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each. Also, describe how personality and traits are related. What is the difference between the halo and horn effect? Provide an example of each What is a Cognitive Map? Provide the definition and specific example (with respect to consumer behavior). What is the Law of Primacy Provide the definition and specific example (with respect to consumer behavior). What is the Neuro-linguistic programming theory? Provide the definition and specific example (with respect to consumer behavior) Describe what it means to say someone is an ‘artful dodger’ with respect to consumer behavior.  Is subliminal messages real? Why or why not? Give specific evidence to support claim How does color play a role in perception in marketing? How is it influenced by culture? What is Brandalism and Subvertising?

QUESTION SET 1: ANSWER ONE OF THE FOLLOWING 2 QUESTIONS    Describe how the elaboration likelihood model explains the purchase of a new car for two consumers, one with high involvement, and the other with low involvement. Be sure to include the proper terminology for the two routes.   OR   Describe the 6 main parts of Maslow’s hierarchy with an example of each as it pertains to consumer behavior.

During the Russian Revolution, the ____[1]______ wanted a quick overhaul of the governmental system to communism while the ____[2]______ wanted a gradual change over time. 

QUESTION SET 4: Answer TWO of the following 4 questions  (2pts each, 4 total) Be sure to indicate which questions you are answering   What is the difference between hedonic and utilitarian needs? Describe the in relation to needs and wants as well as pleasure vs. practicality. How does Freud’s personality factors speak to these? (give an example) What are heuristics? Describe one type with a specific example Provide the definition and example of 2 of the 3 motivational conflicts. What is the difference between hygiene and motivator factors in Herzburg’s theory? Provide an example as it pertains to consumer behavior. What are three parts of atmospherics? Give the definition and example of each.

What physical geographic feature divides the Ukraine and explain how it is cultural boundary as well? What are the characteristics of Western and Eastern Ukraine?

You’ve now completed exam 2 More to come on Monday as we begin the the next section of materials. Until then, have a great weekend 🙂   

BONUS QUESTION What is one thing that you’ve liked the most the materials up to exam 2 section? Why? (1pt)

Explain what is happening to the population of Russia, why is this occurring, and what has the Russian government done to try to alleviate this issue.

***BONUS QUESTION*** (Maximum 3 Points) Explain the Hacienda and Plantation set ups in the historical geography of Middle America.

__________ means a place is known for a particular product in the European region