[jewelry] Julia is looking at her budget for her jewelry sto…
[jewelry] Julia is looking at her budget for her jewelry store. Her current sales revenue is 1 million dollars and her costs of goods sold is 200 thousand dollars. She also knows the overall industry sales are 5 million dollars, and the total industry spent 2 million dollars on marketing last year. Using share point analysis, if Julia wishes to expand her market share by 4 share points, what would her new market share be, and how much additional marketing effort is required?
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