A news story might report the following: “About 60% of those…
A news story might report the following: “About 60% of those surveyed supported Barack Obama. Given the sample size of 1,000, the sampling margin of error for the survey was +/- 3%, at the 19 times out of 20 level.”This means that if someone did the same survey many times using the same questions and sampling techniques we would expect that:
Read DetailsThis former newspaper reporter took on the job of cleaning u…
This former newspaper reporter took on the job of cleaning up the public image of large American companies in the early 1900s and simultaneously established public relations as a separate profession. Many consider him to be the father of modern PR.
Read DetailsYou are working at a communication company and having a meet…
You are working at a communication company and having a meeting with a new client. You want to be sure to capture all of their comments, so you bring a tape recorder to the meeting. You don’t want it to be a distraction, so you place it inside your folder on the table and record the meeting without mentioning it to the client. Are you breaching ethics?
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