Marketing segmentation is about dividing a broad market into…
Marketing segmentation is about dividing a broad market into smaller groups of consumers with shared characteristics, needs, or behaviors. Reflect on your own life and experiences as a consumer:Describe a time when you felt a product, service, or brand was clearly marketed to “someone like you.” What specific factors (demographics, lifestyle, interests, etc.) made you feel included in that segment? (10 points, 4-5 sentences)Share an example of when you felt excluded or overlooked by a marketing campaign. What characteristics of your own life or preferences do you think marketers missed? (10 points, 4-5 sentences)Based on these experiences, how do you think businesses can better use segmentation to connect with real people like you? (5 points, 4-5 sentences)
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