In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.  

Service retailers in the United States are growing faster than product retailers.

 Netcorp, an Internet service provider, charges its users a fixed rental fee for its basic package, which has a download limit. If a user exceeds this download limit, an additional fee is charged for every download. In this case, the firm’s pricing strategy is referred to as ________ pricing.  

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.  

A product life cycle has five distinct stages: product development, introduction, growth, maturity, and ________.

Marketing logistics involves getting the right product to the right customer in the right place at the right time profitably.

 Providing extra amenities to differentiate and support high-priced products is referred to as ________ pricing.  

Which of the following is an example of a horizontal conflict in a distribution channel?

An independent logistics provider that performs all of the functions required to get a client’s product to market is known as a third-party logistics (3PL) provider.

When a seller requires that only certain dealers carry its products, its strategy is known as ________.