As my side hustle, i create a new type of sponge that cleans…
As my side hustle, i create a new type of sponge that cleans surfaces better than any other sponge on the market. I call it SPONGERRIFIC (name still a work in progress). I want to show the world how great my sponge is, but I worry the public won’t understand its uses without referencing a comparable product. As a result, i create an advertisement where i compare my sponge against the infamous SCRUB DADDY sponge made popular by the TV show, Shark Tank. I don’t get permission from SCRUB DADDY to use its mark in my ad. What would be my best defense to using the SCRUB DADDY name in my comparative advertisement?
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