What role do fixed costs play in the value-based pricing thermometer?

Case 2:  Suppose Samsung prices the Galaxy S24Max smartphone at $1230.  The per unit margin/markup is $580.  Also suppose that Samsung has discovered that of the consumers that consider but do not purchase the Galaxy S24Max, 30% are likely to purchase the cheaper Galaxy S24 (with a per-unit margin of $300).  Samsung is considering a 5% price increase for the Galaxy S24Max .   Q:  Using what you know about the percentage of consumers that consider the S24Max and the S24, what is the adjusted %markup for calculating the true stay-even quantity for the Galaxy S24Max?

According to prospect theory, which of the following is true?

Case 2:  Suppose Samsung prices the Galaxy S24Max smartphone at $1230.  The per unit margin/markup is $580.  Also suppose that Samsung has discovered that of the consumers that consider but do not purchase the Galaxy S24Max, 30% are likely to purchase the cheaper Galaxy S24 (with a per-unit margin of $300).  Samsung is considering a 5% price increase for the Galaxy S24Max .   Q:  What is the stay even quantity change (in %) if only the sales of the S24Max are considered?    

Describe two situations when an indirect price discrimination strategy would work better than a direct price discrimination strategy

Briefly explain the problem of how using price to gain market share ignores product value.

Which of the following actions could be useful for increasing the EVC for a tablet?

Which of the following can be considered a form of versioning?

Which of the following is not a part of prospect theory?

Case 3:   Suppose that your firm has designed a way to test a new pricing structure.  A total of 100 retail locations were randomly divided into two groups.  Sales were measured for all locations for a week.  Then, all of the retail locations in the first group adopted the new pricing structure.  Finally, sales were measured again for all locations.   Q: During the course of the above, a competitor changed there pricing.  What type of extraneous effect would this be called?