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Author Archives: Anonymous

A vintage clothing reseller describes his target customer as…

A vintage clothing reseller describes his target customer as simply ‘anyone who likes clothes.’ Which of the three things a workable business idea needs is he missing?

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A pool cleaning service owner sees a rival’s page put pricin…

A pool cleaning service owner sees a rival’s page put pricing front and center, clearly answering a cost worry early. He’s about to copy that exact layout onto his own site. What should he do first?

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A driving instructor wants to see every ad a specific rival…

A driving instructor wants to see every ad a specific rival is currently running across Search, YouTube, and the wider display network — for free, with no account. Which tool should he use?

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A greeting card designer feels embarrassed that her site’s a…

A greeting card designer feels embarrassed that her site’s address is a long free one instead of her own purchased domain name. Should that stop her from publishing it now?

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An interior designer assumes an API is a rare, unusual featu…

An interior designer assumes an API is a rare, unusual feature that only huge companies like Google build. Is that assumption accurate?

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A moving company owner has her AI assistant check all twelve…

A moving company owner has her AI assistant check all twelve of her city-area pages for broken links and wrong phone numbers. It reports three problems in under a minute. What does she still need to do?

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A candle maker wonders why an AI assistant is so much faster…

A candle maker wonders why an AI assistant is so much faster than she is at reading through customer reviews or drafting headline options. What actually makes those jobs a good fit for it?

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A moving company owner searches a small local rival on Simil…

A moving company owner searches a small local rival on SimilarWeb and gets “not enough data.” What’s the most reasonable conclusion?

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A tour guide gives her AI assistant the ability to send emai…

A tour guide gives her AI assistant the ability to send email on her behalf, separate from the ability it already had to open her booking calendar. Why would these need to be two separate permissions instead of one?

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A furniture maker recalls hearing for years that people only…

A furniture maker recalls hearing for years that people only give a webpage ‘eight seconds’ before leaving. It turns out that figure traces back to no real study at all. What does that example illustrate?

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