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Author Archives: Anonymous

In a competitive category, building brand memory is key to s…

In a competitive category, building brand memory is key to standing out. We explored how Nike uses memory-building techniques to strengthen its associations and stay top of mind. Choose any brand—Nike or another you admire—and explain how it uses (or could use) one or more memory-building strategies to improve brand recall and consumer preference. You might reference: recirculation, chunking, elaboration, repetition, retrieval cues, sensory processing, or memory types like semantic or episodic memory. Your response should briefly address: The brand and category it competes in One or more techniques it uses (or could use), with a brief explanation Why this matters—how it helps the brand stand out, get chosen, or compete more effectively Suggested length: 75–100 words. Be specific and practical.

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Choose a public health or safety campaign we discussed in cl…

Choose a public health or safety campaign we discussed in class (e.g., Truth, Friends Don’t Let Friends Drive Drunk, Dumb Ways to Die).Explain how the campaign applied a consumer behavior insight to influence behavior change.Note: You may refer to the campaigns using the class lecture slides and video links, both available through the allowed URLs in the quiz environment. In your response, briefly describe: What the campaign was trying to change What specific insight or principle it used (e.g., emotional appeal, social norms, loss aversion)  If the campaign used emotions, go beyond simply saying “it appealed emotionally” and describe what emotion was used and why it worked. Why the behavioral insight worked—how it helped shift perceptions, change behavior, or make the message more effective One key lesson this campaign offers other marketers Suggested length: 4–5 sentences. Focus on clarity and insight—strong answers explain how the campaign worked and why it was effective.

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