What communication objectives should they have for their promotional campaign? Clearly articulate each objective that would be relevant for them to consider for this campaign, and justify why. Would these objectives be different/similar for the different segments?

Q3-2i) what type of sales promotions (trade or consumer or both)? Why?

Q3-3b) What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing)?  Support your suggestions with a clear rationale. 

Q3-2ii) Based on which specific action objective(s)? Why?

Which of the following statements about “suppression” and “venting” strategies are FALSE?

Which of the following is least likely to increase enjoyment from consumption?

Which of the following statement regarding the Amygdala is FALSE?

Which of the following is TRUE about the different sources of happiness?

Which of the following statement regarding Default Mode Network is false?

Which of the following is true about engagement?