Ben & Jerry’s is a company that publicly supports social and environmental causes that purposefully align with the values of their consumers. This strategy is most influenced by which macroenvironmental factor?

While shopping, Jesse hesitates to buy an expensive smartwatch because he is unsure it will perform as expected. This concern represents:

CVS places snacks and small convenience items near the checkout counter. This strategy is effective primarily because:

The Universal Set contains only the brands a consumer would seriously consider purchasing.

A company like TikTok must adapt to changing data privacy laws and government regulations in different countries. This reflects the importance of the:

Functional Needs = Refer to the practical benefits and performance of a product/service to an individual consumer.  Psychological Needs = Refer to the personal gratification, feelings, or self-image a consumer associates with a purchase.

In marketing, Situational Factors include all influences that affect a consumer at the moment of purchase, such as the buying environment, time pressure, and the consumer’s mood.

Explain the rationale for providing recommendations in g/kg/bw as opposed to a % of total kcals and give a practical example of an athlete who consumes each macronutrient within the acceptable macronutrient distribution ranges but not in terms of g/kg/bw.  

John is 24 years old and has an REE of approximately 2200 kcals/day. He is an active athlete so based on general prediction equations, the UPPER END of his total daily energy expenditure range would likely be:

What are some of the short-comings of using self-reported food intake to determine energy and nutrient intake? How accurate are these self-report tools? Is energy intake over or underestimated? When using self-reported food records to evaluate an athlete’s diet, what four pieces of information about food intake are most likely missing or not clearly identified in most food records?