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Author Archives: Anonymous

Ben & Jerry’s is a company that publicly supports social and…

Ben & Jerry’s is a company that publicly supports social and environmental causes that purposefully align with the values of their consumers. This strategy is most influenced by which macroenvironmental factor?

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While shopping, Jesse hesitates to buy an expensive smartwat…

While shopping, Jesse hesitates to buy an expensive smartwatch because he is unsure it will perform as expected. This concern represents:

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CVS places snacks and small convenience items near the check…

CVS places snacks and small convenience items near the checkout counter. This strategy is effective primarily because:

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The Universal Set contains only the brands a consumer would…

The Universal Set contains only the brands a consumer would seriously consider purchasing.

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A company like TikTok must adapt to changing data privacy la…

A company like TikTok must adapt to changing data privacy laws and government regulations in different countries. This reflects the importance of the:

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Functional Needs = Refer to the practical benefits and perfo…

Functional Needs = Refer to the practical benefits and performance of a product/service to an individual consumer.  Psychological Needs = Refer to the personal gratification, feelings, or self-image a consumer associates with a purchase.

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In marketing, Situational Factors include all influences tha…

In marketing, Situational Factors include all influences that affect a consumer at the moment of purchase, such as the buying environment, time pressure, and the consumer’s mood.

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Explain the rationale for providing recommendations in g/kg/…

Explain the rationale for providing recommendations in g/kg/bw as opposed to a % of total kcals and give a practical example of an athlete who consumes each macronutrient within the acceptable macronutrient distribution ranges but not in terms of g/kg/bw.  

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John is 24 years old and has an REE of approximately 2200 kc…

John is 24 years old and has an REE of approximately 2200 kcals/day. He is an active athlete so based on general prediction equations, the UPPER END of his total daily energy expenditure range would likely be:

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What are some of the short-comings of using self-reported fo…

What are some of the short-comings of using self-reported food intake to determine energy and nutrient intake? How accurate are these self-report tools? Is energy intake over or underestimated? When using self-reported food records to evaluate an athlete’s diet, what four pieces of information about food intake are most likely missing or not clearly identified in most food records? 

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