FICTION QUESTION Essentially, “A Good Man is Hard to Find” features three families:  The Grandmother with her son, daughter-in-law, and three grandchildren; Red Sammy with his wife and their monkey; and the Misfit with Hiram and Bobby Lee.  

Would the same message strategy/positioning strategy (outlined by you in #6) work for the French market? Why? Why not? What about the creative executions – would you recommend using the same (based on what you recommended in # 7 earlier) or something different? Explain your reasoning and recommendations.

 Suggest a couple of creative strategies for them to consider using in their ads?  For each strategy recommended, clearly state why you believe it would be suitable for their context and also what considerations would be important for them to keep in mind with regards to that strategy. 

What communication objectives should they have for their promotional campaign? Clearly articulate each objective that would be relevant for them to consider for this campaign, and justify why. Would these objectives be different/similar for the different segments?

Q3-2i) what type of sales promotions (trade or consumer or both)? Why?

Q3-3b) What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing)?  Support your suggestions with a clear rationale. 

Q3-2ii) Based on which specific action objective(s)? Why?

Which of the following statements about “suppression” and “venting” strategies are FALSE?

Which of the following is least likely to increase enjoyment from consumption?

Which of the following statement regarding the Amygdala is FALSE?