In sport marketing, the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic profiles is called __________  ____________. 

A person involved in hands-on activities such as participating in the sport itself or watching, listening, and cheering on his team is classified as having what sort of sport involvement? 

After the Super Bowl Halftime Show, the NFL and the entertainment company wants to identify people’s opinions and reactions towards the show. You were contacted to carry out the research about the people who watched the show. For this research, you will need to utilize at least 3 methods (qualitative: surveys, etc and/or quantitative: in-depth interviews, etc) for data collection from your consumers. Explain why each of the methods is useful to identify the opinions and reactions. (6 points)

After sport marketers develop a customer database, they must ____________ their market in order to develop strategies that effectively reach the right targets.

Which of these would not be considered syndicated data? 

EXTRA CREDIT QUESTION: Using at least 5 sentences, explain the idea of intersectionality, and why it is important to the understanding of minority groups in America. 

This term refers to the attitude that being straight is “normal”, indicating that being anything other than straight is deviant.

Discrimination is a social fact – meaning that regardless of policy, as long as society exists discrimination will occur.

What is the difference between Gender Identity and Gender Expression?

This terms refers to a type of prejudice that exist within a single minority group that believes one’s skin color determines superiority.