An insurance and savings company aims to introduce their new…
An insurance and savings company aims to introduce their new college savings plans to parents who are enrolling their toddlers in pre-school. However, the company faces a significant challenge in promoting this product: the benefits of their savings plan will only be realized at least 15 years after parents enroll in the program (When their kids go to college). Many consumers tend to prioritize immediate needs and desires, often struggling to think about long-term financial planning. Consequently, the company is developing an advertisement designed to engage parents by directing their attention towards their children’s future. Which ad concept would be more successful?
Read DetailsAt select Sephora stores, consumers searching for perfumes h…
At select Sephora stores, consumers searching for perfumes have the opportunity to explore a variety of brands. These consumers typically have a general idea of their fragrance preferences, such as a preference for sweet, woody, or citrus scents. Knowledgeable salespersons guide them through the store, spraying different perfume references and brands on scented strips. This process often follows a consistent order based on the store’s layout, allowing consumers to test various scents samples. However, despite the array of scents available, consumer preferences and memory memorability towards the perfumes tend to exhibit a discernible pattern, as indicated by the following graph: The graph above is illustrating:
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