A cleaning business’s page originally opened with “Professio…
A cleaning business’s page originally opened with “Professional Cleaning Solutions,” a mention of how long they’d served the area, and four competing buttons. The rewritten version opens instead with a specific promise about what a customer’s house looks like afterward, one repeated button, and a named review. Nothing in the rewrite was invented. What made the difference?
Read DetailsTwo testimonials sit side by side on a plumber’s page: one s…
Two testimonials sit side by side on a plumber’s page: one says “Amazing service, highly recommend!” signed “Happy Customer,” and the other says “They found the leak under the slab two other plumbers missed. Cost less than the quote,” signed “Dana R., St George.” Which is more convincing, and why?
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