The key to effective slice-of-life commercials is computer-generated graphics.

The headline for a furniture store ad reads, “30% Off Storewide for Veterans.” This headline is best described as a benefit headline.

Strengths and weaknesses represent company capabilities. Things internal to the company.

“The process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make consecutive contact with the company/brand through a variety of media.”

“a factual statement of the organization’s current situation and how it got there.”

Which of the following is NOT one of the four sources of brand messages?

In this episode of the Big Bang Theory we see a Diet Coke bottle and a Dasani water bottle on the set. This is an example of what?

Read the scenario and select the best answer: “Bob is opening a series of grocery stores called “Big Bob’s”. He is thinking of how to design and stock his stores. He know’s he want’s to attract well-educated, adventurous, highly particular shoppers. Because this group is more likely to travel and try new delicacies, he wants to stock his store with unusual foods and wines. He wants the store experience to be a somewhat exotic one.” When determining how to stock the store, Bob is considering his….

The four types of company/brand-related messages that stakeholders receive are price, product, strategic, and unplanned

 The written __________ _____ must reflect the goals of top management and be consistent with the company’s mission and capabilities.  Depending on its scope, the plan may be long and complex or in the case of a small firm, very brief.