If a reporter interviewing you about the science of climate…
If a reporter interviewing you about the science of climate change asks you, “why are scientists causing extreme storms?” (and you know they are not), your best response would be: A) I do not think that scientists are causing extreme storms. Why would you ask that question? B) They are not. C) Scientists have established that human activity is causing climate change, which fuels more extreme storms. D) I don’t know the answer to that question, you might want to ask the scientists who were investigating cloud seeding in the 1970s.
Read DetailsA U.S. company known for its line of high-quality, durable s…
A U.S. company known for its line of high-quality, durable sneakers decides to expand into international markets. Without making any changes to the product design, color, or functionality, it markets the sneakers in Europe, Asia, and Latin America exactly as they are sold in the U.S., relying on the global appeal of their brand and the assumption that sneaker preferences are similar across these regions. They focus on advertising campaigns that highlight the same features and benefits used in the U.S. market.Under which marketing orientation would this company primarily focus on selling the same product abroad as it does domestically, assuming demand is globally similar?
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