A _____ is a symbol or a pictorial design that distinguishes a product from its competitors’ offerings.

Jamie is the regional sales manager for Sherwin Williams paint company and oversees a team of 40 outside sales representatives.  Jamie meets with the sales managers on a monthly basis to review budgets and track the team’s progress in meeting its sales quotas in order to reach company objectives.  Jamie requires that each sales manager collaborate with their individual sales representatives to develop weekly call schedules and account plans.  What type of planning is Jamie and the sales managers engaged in?

Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service constitutes _____.

Air travel today is not very glamorous and takes a lot of patience but many changes have occurred to enhance convenience for travelers.  First, consumers can book their own travel via the Web rather than use a travel agent.  Before their flight, they can check-in remotely via their smartphone or other mobile device and print their boarding pass.  Alternately, they can use their smartphone to display their boarding pass to the gate agent who scans the digital image.  Once on-board and safely cruising, some airlines offer in-flight Wi-Fi to enable travelers to check their e-mail, send documents, surf the Web or catch up on a Netflix series or movie. These conveniences are most related to the ________ environmental factor.

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

The amount of revenue a company makes per day by selling x items is given by the function + 14x. How many items should be sold if the company wants to maximize their profit?

The process for creating, communicating, and delivering value to the customer is called _____.

The communication process begins with a(n) ______ who acts as the source in the communication system as they seek to convey a(n) _____.

The business analysis stage of the New Product Development Process:

Many other students in your class have demographic characteristics very similar to you.  You are likely the same age, same level of education, same ethnic background, and so forth.  However, you may have very different attitudes, interests, and opinions.   For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy.  Recognizing these differences are related to consumer purchase activity will lead a company to use: