Joseph just started his new job at Unilever and his boss ask…
Joseph just started his new job at Unilever and his boss asked him to recommend the best shopper marketing tactics to promote their new shampoo. Too embarrassed to tell his boss he didn’t know what shopper marketing activities were, Joseph came and asked you what an example of a shopper marketing tactic would be. Which tactic below would you tell Joseph is a shopper marketing tactic?
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