The marketing team for Stanley water bottles is having a hug…
The marketing team for Stanley water bottles is having a huge debate about whether to raise or lower prices in response to the latest competitive threat. Should they try to lower the price to “steal” demand from the competition or should they try to raise the price to bolster its status image and hope that not too many customers leave them for the competition. Ultimately, their conversation centers around the topic of “_________________,” which is the degree to which an individual’s willingness to purchase changes with a change in price.
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