One characteristic of a run-of-paper (ROP) advertising rate for a newspaper is that the advertiser

In terms of design principles, one of the most important considerations when selecting type is

What is an advantage of radio advertising?

Over-the-top video reaches its audience through cable wires physically connected to businesses or households.

Most broadcast TV programming is directed at middle-income people and their families as they are the heaviest viewers of broadcast TV.

The purpose of the final step of the creative pyramid, ________, is to motivate people to do something—send in a coupon, visit a website, visit the store—or at least to agree with the advertiser.

Ravikant makes his decisions by taking the data from his team and analyzing it in a spreadsheet, and then reasoning through to the most logical answer. Ravikant is using soft thinking to make his choices.

A creative brief should be approximately two to three pages long.

How much notice should a nursing assistant give when changing jobs?

Employee evaluations include ______, which involves giving opinions about the work of others and includes helpful suggestions for change.