Ethan manages the optical networking division of Certified S…
Ethan manages the optical networking division of Certified Systems Inc. His unit has a somewhat different objective than other units, and Ethan makes most decisions independently, without consulting headquarters. It’s likely that he manages a strategic business unit.
Read DetailsAudi’s mission statement addresses urbanization, the need to…
Audi’s mission statement addresses urbanization, the need to work on traffic flows and safety in urban areas. To that end, Audi is working with Airbus to develop the Pop.Up Next driving and flying transport system that will enable vertical individual mobility. The strategic planners are engaged in
Read DetailsLuscious Locks Hair Company keeps a record of the gender and…
Luscious Locks Hair Company keeps a record of the gender and age of its customers so it can target emails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of ________ in marketing.
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