Decisions about marketing mix variables, such as price or promotion, may be influenced by the dimensions of the marketing environment.

Which of the following statements is true regarding a monopoly?

According to Maslow, an individual’s desire to realize his full potential and find fulfillment by traveling or completing an educational certificate or degree is his _____ needs.

A firm’s assets are functions-customer service and promotions-that the firm performs better than its competitors.

A business mission does not affect a firm’s long-run resource allocation, profitability, and survival.

A premise of the Boston Consulting Group model states that:

The advent of a strong buyer’s market created the need for consumer orientation by businesses.

​A consultant has given you a list of questions to help determine a competitive strategy for your online editing business. Which of the following questions were most likely included on the list?

Attitudes of a person toward some object or idea are highly resistant to change.

Alumna, a ceramics-manufacturing company in Denmark, is trying to market its products in Bulgaria. The company has assigned the production of its goods to a local company in Bulgaria to take advantage of the low labor costs and also to avoid the import duties on the products. In this case, the strategy used by Alumna for entering foreign markets is an example of _____.