Conscious marketing encompasses which overriding principle?

A coffee shop uses a process that allows it to deliver drinks with exceptional efficiency. When analyzing the marketing environment, this is a component of the ______Blank factor.

CVS provides its loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the _____ aspect of the 4E framework of digital marketing.

Ethan manages the optical networking division of Certified Systems Inc. His unit has a somewhat different objective than other units, and Ethan makes most decisions independently, without consulting headquarters. It’s likely that he manages a strategic business unit.

Audi’s mission statement addresses urbanization, the need to work on traffic flows and safety in urban areas. To that end, Audi is working with Airbus to develop the Pop.Up Next driving and flying transport system that will enable vertical individual mobility. The strategic planners are engaged in

The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information, Communication, Network, Cooperation, and Timeliness.

Luscious Locks Hair Company keeps a record of the gender and age of its customers so it can target emails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of ________ in marketing.

Modern Kitchen wants Giada De Laurentiis from the Food Network to mention its reclaimed butcher block counters in her blog. Modern Kitchen is willing to pay her top dollar because of her popularity. This is an example of

________ is/are transmitted by words, literature, and institutions from generation to generation.

Marketing enriches society by