Directions: For each question, respond to the prompt in the form of a written essay. Write neatly and with proper grammar, spelling (try your best), and punctuation.   Identify and describe the object in the picture below. Elaborate on its possible function and the civilization that produced it (350 words).   

17. A major strength of radio is that it is second only to magazines in its ability to ___________.

26. Compared with other media, _____ is much less wasteful and will usually produce the highest percentage of responses.

35. In advertising terminology, magazines would be considered a ______, unlike specific types of magazines such as Time, Runner’s World, Ebony, and Cosmopolitan.

46. _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.

11. Which of the following is true about syndicated advertising?

47. Gross rating points (GRPs) are calculated by _____.

36. Ad managers and media specialists have technical terms they associate with specifying _______ objectives: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.

9. One of the keys to success of the informercial is ____________. 

34. NCIS, CBS Evening News, Grey’s Anatomy, Suits, and Sunday Night Football are ________ for carrying television advertisements.