After much research, Daniel decided to purchase the latest model of the Hyundai Santa Fe for $28,500.  While he was signing the papers, he kept thinking “Am I making the right decision?”  This is an example of _____________________________ perceived risk.

Coca-Cola introduced Coke Zero in 2005.  Since then, their sales have continued to climb steadily each year.  What stage of the retail life cycle are they in?  

Gaby went to Ross (Dress for Less) and tried on 8 different dresses that should could buy to wear to an upcoming wedding.  This represents what stage of the consumer decision process?

Juanita recently purchased an Instant Pot (a modern day pressure cooker) to help her cook quick meals for her family when she gets home from work.  She’s never used an Instant Pot before and she’s worried that it might not work/perform as she expects.  This is an example of ___________________________ perceived risk.

McDonalds rents space inside a Walmart store to be able attract many of the shoppers who are already inside the store.  Walmart benefits by this arrangement because McDonalds pays them rent for the space and percentage of sales.  This is an example of a(n) __________________________________ .

Since Gaby is going to a wedding soon and has nothing to wear.  However, she’s on a tight budget she began to think about where she could shop to buy a nice dress within her price range.  This represents what stage of the consumer decision process?

When a retailer asks for your zip code, phone number or email, then they are collecting relevant customer information on you.  This is an example of ________________________________ .

Baby Abuelita manufacturers their own products and they also controlled the wholesale process.  However, they didn’t control the retail side so they needed Walmart, Target and Kmart to sell their products.  This is an example of a(n) ___________________________________ .

Publix “Where Shopping is a Pleasure” is an example of ___________________________________ .

Your local CVS (in your neighborhood) has been doing great business since it open last year.  However, Walgreens is open in the same shopping center later this month.  CVS can’t stop Walgreens from opening but they need to adapt to their new competition.  This is an example of ___________________________________________ .