Because nonprofit organizations usually must operate on limited budgets, public relations professionals working in nonprofit sectors must master a range of public relations skills and functions. List and discuss three (3) of these skills or functions. Number each skill.  DO NOT COPY and PASTE. This should be your own words and should be related to what is found in the textbook.

Why do most executives tend to be uncomfortable with interviews?

Objectivity, which journalists presumably strive for and public relations practitioners help media professionals to achieve, is ideally an attempt ________.

List and briefly explain at least four (4) of the most important guidelines for dealing with the media. Number each part.  DO NOT COPY and PASTE. This should be your own words and should be related to what is found in the textbook.

While traditional media are still vital in shaping the news agenda, public relations professionals must remember that ________.

What are the three media categories with which public relations practitioners work?

To deal effectively and ethically with media professionals, public relations practitioners should ________.

Please write your name to agree to be as respectful during your Honorlock sessions for assignments, quizzes, and exams as you would be in an actual classroom. This includes being fully dressed AND avoiding cursing, making faces, or having tantrums.

From plotting a political campaign to promoting a product to confronting a crisis, the first step in solving any public relations challenge is to ________.

Why is it obligatory to begin any public relations campaign with research?