The term _________________ refers to the additional utility provided by one additional unit of consumption. 

The largest cattle rancher in a given region will be unable to have a _____________ sufficient numbers of smaller cattle ranchers provide sources of competition. 

Whatever the firm’s quantity of production, _____________ must exceed total costs if it is to earn a profit. 

A monochromat experiences 

The concept of border ownership in the process of figure-ground segregation, describes that the border between the figure and background _____.​

The two main lines in the Muller-Lyer illusion take up the same space on the retina. That is, the retinal _____________ is the same for the two lines Picture7.png

The illusion makes us perceive that animal on the top is bigger than the one on the bottom, when in reality they are both the same size, why do we perceive it bigger? Hint: consider the depth cue that is most important in the illusion. Ponzo 2.png

Viewpoint invariance” means that

When Christina is going for her morning walk, the flow signals that she is moving and not the environment. According to Gibson, this is  _____.​

Jimmy looks at a moderately blurred picture of Princess Diana’s face. Jimmy will most likely