________ guilds had more formal practices (e.g., ranks, websites, FAQs, code of conduct).

Identification with video game characters can lead to persuasive effects because:

Based on Downs, Bowman, and Banks, which two identification subconstructs are proper examples of being with an avatar?

________refers to expected normative and legally-expected behavior and practices.

Players may remember going past in-game billboards but may not recall the names of either products or brands.

Focal ad placement in racing games increased ad recognition among inexperienced players. This is consistent with.

_________ make more friends, change World of Warcraft guilds more often, and also prefer group activities.

Refers to aided identification of an object as familiar. Includes foils and targets.

Based on the class survey, mobile game use positively correlated with autonomy. What is a possible explanation for this result?

______________define how the game is played and what players can or cannot do.