Negotiation: Trading Value Across Dimensions Facing price pu…
Negotiation: Trading Value Across Dimensions Facing price pushback late in a deal, a seller’s instinct is to cut the price to protect the close. A more experienced colleague notes that the buyer’s real constraint is this quarter’s budget, not the total cost. Why is defaulting to a discount often the weakest move, and what does disciplined B2B negotiation involve instead?
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