When considering consumer behavior, marketers managing products that have low buyer involvement and few brand differences should engage in what kind of marketing activity?

Gabriel is a marketing manager for YETI coolers and has just launched a new advertising campaign to generate more sales among its core customers by showing them new ways to use the cooler. Which strategy is Gabriel using on Ansoff’s Growth Matrix / Diversification Analysis?

Garmin was once the gold standard for GPS devices, but due to poor environmental scanning Garmin missed the trend around digital convergence and got passed up by GPS apps like Waze. This is an example of which force of environmental scanning?

Nike is launching a new sweat band head lamp that athletes can use while running. This product is a new idea in the industry, but Nike believes that if they successfully demonstrate the need for this type of product that many runners would buy it. Nike reviews the purchase decision process and decides to launch a promotion to support the launch. Which tactic do you think would best help them launch the product?

Amy is in the information search process for a new purse. Which of the following is NOT a source of external information?

On January 3, 20X5, Pine Company acquired 75 percent of Sap Company’s outstanding common stock for cash. The fair value of the noncontrolling interest was equal to a proportionate share of the book value of Sap Company’s net assets at the date of acquisition. Selected balance sheet data at December 31, 20X5, are as follows:   Pine Sap Total Assets $ 504,000 $ 216,000 Liabilities 144,000 72,000 Common Stock 120,000 60,000 Retained Earnings 240,000 84,000 Total Liabilities & Stockholders’ Equity $ 504,000 $ 216,000 Based on the preceding information, what amount should be reported as noncontrolling interest in net assets in Pine Company’s December 31, 20X5, consolidated balance sheet?

What section of the brain’s primary function is to maintain balance and coordination?

What does a positive test for pupillary reaction indicate?

Rivendell Corporation and Foster Company merged as of January 1, 20X2. To effect the merger, Rivendell paid finder’s fees of $40,000, legal fees of $13,000, audit fees related to the stock issuance of $10,000, stock registration fees of $5,000, and stock listing application fees of $4,000. Based on the preceding information, under the acquisition method:

Match each sentence in the left column with an appropriate corresponding response in the right column.