The buying center is where consumers go to purchase their goods and services.

Given the highly competitive nature of business-to-business markets, the biggest enemy to marketers here is commoditization.

Nestlé, Unilever, and Modelēz get close to or above 40 percent of their total business coming from emerging markets.

The total demand for many business goods and services is inelastic; that is, not greatly affected by price changes.

With respect to assessing customer value, in conjoint analysis customers are asked to rank their preference for alternative market offerings or concepts.

Members within a social class tend to behave more alike compared to members from two different social classes.

Initiators are those who authorize the proposed action of deciders or buyers.

The business marketer normally deals with far fewer, large buyers than does the consumer marketer.

For an employee at an organization, an annual appraisal can be considered a critical life event that impacts his or her consumption behavior.

When a product is more distinctive, it leads to less price sensitivity.