Pita is the CEO for Just Like Gems, which makes costume jewe…
Pita is the CEO for Just Like Gems, which makes costume jewelry designed by a Spanish artist named Alejandro. As a result, this jewelry has strong appeal in areas of the United States with a large Latino population. However, the U.S. market already has two companies that make high-quality costume jewelry that is popular with people who have a mid-to-high range income. Considering all of these elements, how could Pita use a focused low-cost strategy to ensure Just Like Gems gains market share and is profitable?
Read Details