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Author Archives: Anonymous

What was NOT a major component of early jazz music?

What was NOT a major component of early jazz music?

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The time given for the quizzes was sufficient.

The time given for the quizzes was sufficient.

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The thing(s) I  disliked most about the class in general are…

The thing(s) I  disliked most about the class in general are:

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In a(n) ________, an intensive research technique, a company…

In a(n) ________, an intensive research technique, a company invites six or more people typical of the target market to a session to discuss the product, the service, or the marketing situation.

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________ translate(s) the advertising strategy into goals th…

________ translate(s) the advertising strategy into goals that media can accomplish. They have two major components: audience objectives and message-distribution objectives.

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Frequency measures the intensity of a media schedule, based…

Frequency measures the intensity of a media schedule, based on repeated exposures to the medium or the program.

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An electronics company has just released sound-dampening ear…

An electronics company has just released sound-dampening earplugs that lower the volume of sounds without distorting them. Which group should the company attempt to target during the introductory phase?

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What is an example of publicity?

What is an example of publicity?

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________ refer to people you try to emulate or whose approva…

________ refer to people you try to emulate or whose approval is important to you.

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Reach refers to the total number of people or households

Reach refers to the total number of people or households

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