Problem 3: An advertising campaign for a new snack chip will…
Problem 3: An advertising campaign for a new snack chip will be conducted in a limited geographical area and can use TV times, and radio times. Information about each media is shown below. Medium Cost Per Ad # Reached Exposure Quality TV $ 500 10000 40 Radio $ 200 3000 30 Because the number of reached and exposure quality of TV outperforms that of Radio, the number of TV ad should be at least 1.5 times of the number of Radio ad. Also, the money spent on TV ads cannot be below to half of the budget. If the advertising budget is $12,000, develop the model that will maximize the number reached and achieve an exposure quality if at least 800. a. Define the decision variables. (10 points) b. Formulate the objective function (10 points) c. Define the constraints (20 points)
Read DetailsProblem 2: Super City Discount Department Store is open 24 h…
Problem 2: Super City Discount Department Store is open 24 hours a day. The number of cashiers need in each 6 hour period of a day is listed below. Period Cashiers Needed 10 p.m. to 4 a.m. 9 4 a.m. to 10 a.m. 5 10 a.m. to Noon 8 Noon to 4 p.m. 13 4 p.m. to 10 p.m. 11 If cashiers work for 12 consecutive hours, how many should be scheduled to begin working in each period in order to minimize the number of cashiers needed? a. Define the decision variables. (10 points) b. Formulate the objective function (10 points) c. Define the constraints (20 points)
Read DetailsIn the image below, “A” refers to the [copulatory][bursa], “…
In the image below, “A” refers to the [copulatory][bursa], “C” the [bursal][rays], and “D” the [spicules]. *Use the appropriate tense (singular or plural) based on the image and sentence construction. *Use all lowercase letters. One word per space. *Do not add any spaces or punctuation before or after the word.
Read DetailsIn the image below, the dotted ring represented by “T” refer…
In the image below, the dotted ring represented by “T” refers to the [leaf][crown] while the small extensions represented by “A” refer to [papillae]. *Use all lowercase letters. One word per space. “A” is plural. *Do not add any spaces or punctuation before or after each word.
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