A cost/benefit analysis is calculated by __________:  

 Which of the following is NOT a means by which product innovation gives a firm an advantage in profitability?  

Rick works for a coffee company that is constantly trying to develop new flavors and blends. He just crafted a new flavor that he wants to put out on the market, but first he shows the new product to his manager and has co-workers sample his creation. What type of testing is this?

According to a study from the text, which of the following is not one of the four factors that drive engagement?

Which is not a criteria used to evaluate the three stages of high performance products?  

Which is not part of leveraging the structure of the human brain?

Which is not one of the eight stages of the refines Maslow’s Hierarchy of Needs?

Which is not a goal of this text?

A cost/benefit analysis is calculated by __________:  

Which of the following is not a suggestion to prevent the effect of having your innovation copied?