Georgiana is overwhelmed by the number of political candidat…
Georgiana is overwhelmed by the number of political candidates running for state senator. She sits down with information about each candidate and lists their positions on the issues that are important to her. After she thoroughly reads up on each candidate, she makes her selection. Georgiana is using the _____ route to persuasion.
Read DetailsHigh school students Amy and Ray have been dating each other…
High school students Amy and Ray have been dating each other casually. Recently, Amy’s parents urged her to stop seeing Ray, and then they forbade her to see him. Amy now wants to date Ray even more and continues to date him. Amy’s behavior illustrates the effects of:
Read DetailsIf you think that you are great, then you tend to think that…
If you think that you are great, then you tend to think that your group is also great and groups that you do not belong to are not very good. This pride in, and preference for, your own group over others is a natural extension of:
Read DetailsWhen Lisa was looking to buy a car, she paid careful attenti…
When Lisa was looking to buy a car, she paid careful attention to information regarding gas mileage, safety record, and resale value. She wanted her vehicle purchase to be based on compelling evidence. Lisa’s approach to buying a car best illustrates:
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