Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

The governmental regulations that affect marketing practices are mainly for advertising and distribution, and do not place any restrictions and prohibitions on the design and packaging of products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

During the recession stage of the business cycle, consumers have enough money to spend, but caution often restraints their willingness to buy.

The audience’s trust is essential for the success of social media marketing efforts.

Economic recovery can be described as a period when consumer spending begins to cautiously increase, while companies try to hold down rising costs.

Increased capability of smart phones has boosted online retail sales.

Web services require compatible hardware and software systems to exchange data over a network.

African Americans are part of every economic group in the United States.

The main purpose of a corporate website is to increase purchases by visitors.