When a US restaurant chain expands internationally, the most…
When a US restaurant chain expands internationally, the most common arrangement is to license the concept with international partners owning all or most of the restaurants and the US firm getting a percentage of sales for lending its brand a) This reflects the fact that US firms often lack expertise and the ability to direct management in foreign countries that may need things like menu adjustments and differing work rules. Foreign ownership means those in charge have the proper incentives to succeed. b) This may reflect that US firms are not as concenred about potential hits to brand and reputation in the US when they relinquish control in foreign countries c) both a) and b) d) none of the above
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