Fizzy Cola Company created a sample containing 25 of their regular cola drinkers, 25 of their diet cola drinkers, and 25 of their diet caffeine-free drinkers. They created the sample by stopping people on the street and continuing until they had spoken to enough people to meet the requirement. Such a sample is a nonprobability cluster sample.

Firms often purchase legal services from external consultants. However, as this does not directly contribute to the firm’s production activities, legal services cannot be considered a business product.

A metropolitan statistical area (MSA) is a freestanding urban area with a population in the urban center of at least 50,000 and a total MSA population of 100,000 or more.

Products that require demonstration or trials are better sold in person than through company’s marketing websites.

The majority of the Hispanic population is first-generation living in the United States.

Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.

Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation.

Geographic information systems help marketers map out most efficient delivery routes.

The Asian Americans are currently the largest ethnic minority group in the United States.

The application of electronic tools, such as email, instant messaging, and blogs, to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction by increasing the speed and efficiency of marketing interactions.