All core competencies have the potential to become core: 

Southwest Airlines has a complex interrelationship between its culture and staff that adds value in ways that other airlines cannot, such as jokes on flights or the cooperation between gate personnel and pilots. These examples illustrate which of the following criteria for sustainable competitive advantage?

Because of threats and risks in the global environment, some firms choose to take a more cautious approach by:

Firms use the five forces model of competition to identify the __________ of an industry, as measured by its __________.

A key purpose of a vision and mission statement is to inform _________ what a firm is, what it seeks to accomplish, and who it seeks to serve.

Above-average returns are:

The industrial organization (I/O) model argues that the:

Which of the following is NOT an entry barrier to an industry?

A business-level strategy describes:

A forward-looking analysis suggests that markets in  __________ will yield significant opportunities, as their economies, while currently not the largest, are expected to exceed the size of the U.S. economy by the year 2050.