A shampoo manufacturer uses a legal ingredient that scientists believe may damage aquatic ecosystems. Management responds: “If it is legal, then there is no marketing ethics issue.” Which course idea MOST directly challenges this statement?

A Canal Park retailer launches a program encouraging customers to return used outdoor apparel. Customers say they like the idea, but few participate. The retailer then adds convenient drop-off locations, provides immediate store credit, and tells each customer exactly how many pounds of clothing their returns diverted from waste. Why should the revised program be more effective?

A UMD student walks across a room to recycle a can even though nobody is watching and there is no reward. She says: “Throwing it away would bother me. I know waste is harmful, and I feel responsible for doing my part.” Which theory MOST directly explains her reasoning?

Across the Green Don’t Sell posters, which statement BEST summarizes the overall argument?

Why did The Green Dilemma combine the Theory of Planned Behavior, Norm Activation Theory, and Innovation Resistance Theory?

True or False: A consumer can have a favorable attitude toward sustainable products and genuinely intend to purchase them, yet still behave differently because other barriers intervene.

A student says: “Bent Paddle reduced the environmental impact of one type of packaging. Therefore, the company has achieved sustainability.” What is the strongest criticism of the student’s reasoning?

A company argues that a new product is sustainable because it provides affordable benefits to consumers today. However, producing it requires extracting a scarce resource at a rate that may leave much less available for people several decades from now. Which principle of sustainable development is MOST directly being overlooked?

Please write a short answer to the following question. This is not an essay. Be concise, but please state your answers clearly.  UMD wants students to bring reusable water bottles instead of buying disposable plastic bottles. Most students say reducing plastic waste is important, but reusable bottle use is still inconsistent. Students give reasons such as forgetting their bottle, convenience, doubting one person makes a difference, and not knowing how much waste they would prevent. A. Identify three different SHIFT factors or barriers relevant to this situation and explain how each affects behavior. (6 points) B. For each factor, recommend one specific action UMD could take and explain why it should work according to the SHIFT article. (6 points) C. Apply one additional idea from the SHIFT article beyond simply defining S-H-I-F-T to improve the overall strategy. (4 points) D. Using concepts from sustainability marketing, recommend two additional strategic actions UMD should take to make the reusable-bottle initiative more effective and sustainable over time. Explain why each action fits. (8 points)  

Unemployment that results because it takes time for workers to search for the jobs that best suit their tastes and skills is called