The CEO of Harding Media Inc. has asked you to help estimate…
The CEO of Harding Media Inc. has asked you to help estimate its cost of common equity. You have obtained the following data: current dividend, D0 = $0.85; current stock price, P0 = $22.00; and growth rate g = 6.00% (constant). The CEO thinks, however, that the stock price is temporarily depressed, and that it will soon rise to $40.00. Based on the dividend growth model, by how much would the cost of common change if the stock price changes as the CEO expects?
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